Performance optimization that delivers measurable results
Slow websites lose visitors, reduce conversions, and rank worse in search. We audit, measure, and systematically improve site performance using proven techniques. Real speed improvements for real users.
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What we optimize
Core Web Vitals
Largest Contentful Paint (LCP), First Input Delay (FID), Interaction to Next Paint (INP), and Cumulative Layout Shift (CLS). These metrics directly impact user experience and search rankings. We measure current performance, identify issues, and implement targeted fixes.
Image Optimization
Images typically account for 50-70% of page weight. We implement modern formats (WebP, AVIF), responsive images, lazy loading, proper sizing, and compression without visible quality loss. Faster initial loads and reduced bandwidth usage.
Code Efficiency
Minification, tree-shaking, code splitting, and removal of unused code. We analyze JavaScript and CSS bundles, eliminate redundancies, and ensure visitors only download what they actually need. Smaller files mean faster parsing and execution.
Caching Strategies
Browser caching, service workers, and server-side caching configuration. Proper cache headers ensure returning visitors experience near-instant loads. We balance freshness requirements with performance gains to achieve optimal caching.
CDN Configuration
Content Delivery Networks serve assets from locations closer to visitors. We configure CDNs properly, optimize cache hit rates, implement edge caching where beneficial, and ensure proper origin shielding. Geographic performance improvements.
Database Optimization
For database-driven sites, query optimization, indexing, and caching reduce server response time. We identify slow queries, optimize data retrieval patterns, and implement appropriate database caching to improve time-to-first-byte.
Our methodology
Baseline Measurement
We measure current performance using real-world testing tools: Lighthouse, WebPageTest, Chrome User Experience Report. Multiple locations, devices, and connection speeds. Data establishes baseline and identifies primary bottlenecks.
Issue Identification
Detailed audit reveals specific problems: oversized images, render-blocking resources, inefficient caching, slow server response, excessive JavaScript, layout shifts. We prioritize issues by impact to focus optimization effort where it matters most.
Implementation
Systematic fixes addressing identified issues. Image optimization, code refactoring, caching implementation, CDN configuration, database tuning. Each change is tested to verify improvement without breaking functionality.
Verification & Monitoring
Post-optimization measurement confirms improvements. We compare before and after metrics, test across multiple scenarios, and set up ongoing monitoring to catch future regressions. Performance maintenance is continuous.
Tools we use
Performance measurement requires the right tools. We use industry-standard options that provide actionable data:
Lighthouse
Google's automated testing tool for performance, accessibility, and best practices. Provides clear scoring and specific recommendations.
WebPageTest
Detailed performance analysis with waterfall charts, filmstrip views, and testing from multiple geographic locations and connection speeds.
Chrome DevTools
Deep performance profiling, network analysis, and real-time debugging. Essential for understanding exactly what's slowing down page loads.
CrUX (Chrome User Experience)
Real user monitoring data showing how actual visitors experience your site. Ground truth for performance measurement.
Common questions
Core Web Vitals are Google's metrics for measuring user experience: loading speed (LCP), interactivity (FID/INP), and visual stability (CLS). They impact both user satisfaction and search rankings. Sites that load slowly or feel unresponsive lose visitors and revenue. We measure and improve these metrics systematically.
It depends on current state and constraints. We've achieved 40-70% improvements in load times for sites with significant issues. Some well-built sites have limited room for improvement. We always audit first, measure baseline metrics, identify specific bottlenecks, and set realistic goals based on what we find.
No. Performance optimization should be invisible to visitors except for faster loading. We maintain visual fidelity while improving efficiency. Techniques like image optimization, code minification, and caching enhance speed without changing how your site looks or functions.
Maybe. Your experience on a fast connection in your location doesn't reflect what all visitors experience. Mobile users on 4G or visitors in different regions may have significantly slower experiences. We test across various conditions and devices to understand real-world performance.
Initial audits and quick wins can happen in 1-2 weeks. Comprehensive optimization typically takes 2-4 weeks depending on site complexity and issues discovered. Ongoing monitoring and refinement continues after initial improvements, as performance maintenance is continuous, not one-time.
Sometimes. CDN services or better hosting infrastructure may be recommended if current setup is limiting performance. We're transparent about costs and explain why upgrades would help. Many optimizations don't require additional spending—efficient code and proper configuration often deliver major improvements on existing infrastructure.
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