Insights & Technical Articles

Practical perspectives on web performance, hosting decisions, and technical implementation. No hype, just honest analysis and real-world guidance.

Research and technical documentation
Performance

Core Web Vitals Pass/Fail in Plain English: Thresholds, 28-Day Windows, and What "Good" Really Means

Demystify Core Web Vitals scoring: how thresholds work, why the 28-day window matters, and what Google actually evaluates for ranking.

March 2026
Performance

TTFB Explained: Why Your Site Can "Feel Slow" Even When LCP Looks Fine

Understand how Time to First Byte affects perceived site speed even when other Core Web Vitals pass, and what to do about it.

March 2026
Performance

Optimising INP in 2026: What to Fix First (and What Usually Doesn't Matter)

A prioritised guide to improving Interaction to Next Paint, focusing on changes that deliver measurable results and skipping common time-wasters.

March 2026
Performance

INP Troubleshooting: A Practical Checklist for Long Tasks, Slow Event Handlers, and Third-Party Scripts

Diagnose and fix Interaction to Next Paint issues with a systematic checklist covering long tasks, event handlers, and third-party script interference.

March 2026
Performance

Core Web Vitals in 2026: How to Read Search Console vs PageSpeed Insights (Field Data vs Lab Data)

Learn to interpret Core Web Vitals correctly by understanding the differences between Search Console field data and PageSpeed Insights lab data.

March 2026
Infrastructure

Edge Caching vs Traditional CDN: A Practical Decision Guide

Understanding the real differences between edge caching and traditional CDN approaches. Practical guidance for choosing what fits your needs without marketing hype.

January 2026
Performance

HTTP/3 & QUIC: When It Helps, When It Doesn't

Understanding when HTTP/3 and QUIC provide real performance benefits versus when they're unnecessary complexity. Practical analysis for real-world decisions.

January 2026
Troubleshooting

PHP Workers vs Full Edge Caching: Fixing "Laggy WordPress" Without Guesswork

Understanding what actually solves WordPress performance problems: when to scale PHP workers versus implementing edge caching. Data-driven troubleshooting.

January 2026
WordPress

Cloudflare APO, QUIC.cloud, Fastly: Choosing the Right Setup for WordPress

Compare Cloudflare APO, QUIC.cloud, and Fastly for WordPress caching. Practical analysis based on actual requirements, not marketing.

January 2026
Hosting

A No-Nonsense Checklist for Choosing WordPress Hosting in 2026

Cut through hosting marketing to identify what actually matters when choosing WordPress hosting. Practical checklist based on real requirements, not hype.

January 2026